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Thursday, January 22, 2009 from 8:00 AM - 10:00 AM (ET)
Social media is a fast, efficient and relatively inexpensive way to get your message directly to an audience, but the variety of available tools can be intimidating. Blogs, podcasts, online video and social networks each present intriguing opportunities for audience engagement, but one size doesn't fit all.
Successful social media strategies start with defining strategic objectives and then selecting the appropriate mix of tools to achieve them. In this session, successful social media practitioners share their secrets for getting initiatives off the ground and pointed in the right direction.
Moderator:
Speakers:
Social Media Cluster Sponsors:
ATTENTION STUDENTS: If you are a student interested in attending our events and would like financial assistance, scholarships are available through www.stayinma.com.
Formed by the powerful combination of Mass Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Mass Technology Leadership Council accomplishes its mission by conducting educational programs and hosting signature events, facilitating networking between industry executives and potential partners, investors, and c ustomers, sponsoring research on the industry, engaging in activities to enhance the quality and quantity of the next generation of technology professionals, advocating in favor of technology policies that promote innovation and entrepreneurship, and recognizing industry-leading companies and people.
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