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Event Details
Social media is a fast, efficient and relatively inexpensive way to get your message directly to an audience, but the variety of available tools can be intimidating. Blogs, podcasts, online video and social networks each present intriguing opportunities for audience engagement, but one size doesn't fit all.
Successful social media strategies start with defining strategic objectives and then selecting the appropriate mix of tools to achieve them. In this session, successful social media practitioners share their secrets for getting initiatives off the ground and pointed in the right direction.
Moderator:
- Debi Kleiman, Vice President, Product Marketing, Communispace
Speakers:
- Perry Allison, Vice President, SocialMarketing Innovation, EONS.com
- Brian Halligan, co-founder and CEO, HubSpot
- Pam Johnston, Vice President, Member Experience Gather
- Dan Kennedy, Assistant Professor, Northeastern University School of Journalism; blogger, Media Nation, http://medianation.blogspot.com
Social Media Cluster Sponsors:
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When & Where
Communispace
100 Talcott Avenue
Watertown,
MA 02472
Thursday, January 22, 2009 from 8:00 AM to 10:00 AM (EST)
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